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How do I set up my Sender ID in Kenya or Uganda ?
How do I set up my Sender ID in Kenya or Uganda ?

Costs and timelines for registering a sender ID in Kenya and Uganda

Written by Pauline Ndegwa
Updated over a week ago

A SenderID enables you to brand your messages with your organisation's name or product name. Some well known SenderIDs include, JUMIA, MPESA, Safaricom, KENYA POWER.

Here are some guidelines on getting you started with SenderIDs:


The ID should not be generic and should be in-line with your company name, services or products.

 If it is a product, we need proof by sharing the trademark.

The ID has an 11 character limit. No spacing allowed but hyphens and underscores are acceptable

Cost is KES 7,500 + 16% VAT = KES 8,700 one off payment on Safaricom and Airtel

Payment can be done via Mpesa Paybill 525900 account ADMIN

We submit sender ID applications to Safaricom on Monday's and Thursday's before noon for the ID to be ready on Tuesday's and Friday's respectively, while on the other networks it takes 7 to 14 working days.

Kindly complete the draft letter, and send it to 


Setting up a sender ID is UGX 250,000. This amount is payable monthly.

Applications are submitted between Monday and Friday. Setup takes 2 weeks.

PS: Currently setting up sender IDs in Malawi, Tanzania, Rwanda, Zambia and Nigeria is free of charge and setup is immediate after request has been made.

For more information on pricing, kindly visit our pricing page

Need more info ? Send an email to 

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