What is a Shared Shortcode?
A shared shortcode is a short phone number (typically 3-6 digits) which is shared among multiple businesses or services. Each business reserves specific keywords on this shortcode to differentiate their SMS traffic from others using the same number.
Types of Keywords
When setting up a shared shortcode, you'll need to select one of these keyword types:
Toll-free: Messages sent to this keyword are free for the sender.
Premium-rated: The sender is charged a premium rate when sending messages to this keyword.
Standard-rated: Messages are charged at the standard SMS rate.
Check out our shortcode pricing here.
Steps to Purchase a Shared Shortcode
Submit Your Information
To begin the process, you need to provide:
Company name
Full name of the company's signatory
Email address of the signatory
We will use this information to send you a service order form containing the terms of service.
Complete the Service Order Form
Review the terms of service carefully
Fill out all required fields in the form
Sign the document
Return the completed form to us
Document Review
We will review your completed service order form to ensure all information is correct and complete.
Invoice Issuance
If your application is approved, we will issue an invoice for the shortcode service. The invoice will include:
Cost of the shared shortcode keyword
Any applicable setup fees
Monthly maintenance fees
Payment instructions
Submit Payment
Follow the payment instructions provided with the invoice. Keep your payment receipt as proof of transaction.
Registration Process
After confirming receipt of your payment, we will begin the registration process, which includes:
Keyword Confirmation
We will confirm your desired keyword
We'll check keyword availability on the shared shortcode
If your preferred keyword is unavailable, we'll work with you to find an alternative
Keyword Type Specification
You'll need to specify which type of keyword you require:
Toll-free
Premium-rated
Standard-rated
Technical Setup
We will configure the keyword on their platform
We'll set up the routing for incoming SMS messages
We'll configure any automated responses based on your requirements
Testing Phase
We will test the shortcode and keyword to ensure proper functionality
You'll be provided with testing instructions to verify the service works as expected
Service Activation
Once testing is complete, We will activate your service, making it available for public use.
Managing Your Shared Shortcode
After activation, you can manage your shortcode through the dashboard:
Monitor incoming and outgoing messages
Set up automated responses
View analytics on message volume and engagement
Make changes to your service configuration as needed
Best Practices for Using Shared Shortcodes
Keep your keywords simple and memorable
Clearly communicate your shortcode and keyword in your marketing materials
Include clear opt-out instructions in your messages
Regularly review analytics to optimize your SMS campaigns
Comply with local telecommunications regulations
Troubleshooting Common Issues
If you encounter any of these common issues, contact our support emails:
Messages not being received by your system
Delayed message delivery
Incorrect message routing
Billing discrepancies
Technical integration problems
Service Renewal
Shared shortcode keywords typically require periodic renewal via a monthly maintenance fee. We'll let you know before your subscription expires to ensure continuous service.
Contact Information
If you have questions at any stage of the process, you can reach Africa's Talking through: info@africastalking.com or messaging@africastalking.com.