An ID enables you to brand your messages with your Organization name. 

Some well known sender id include:  JUMIA, SPORTPESA,etc

The ID should not be generic and should be in-line with your company name, services or products.

 If it is a product, we need proof by sharing the trademark.

The ID has an 11 character limit. No spacing allowed but hyphens and underscores are acceptable

Cost is KES 7,500 + 16% VAT = KES 8,700 one off payment

Payment can be done via Mpesa Paybill 525900 account ADMIN

We submit sender ID applications to Safaricom on Monday's and Thursday's before noon for the ID to be ready on Tuesday's and Friday's respectively, while on the other networks it takes 7 to 14 working days.

Kindly complete the draft letter, and send it to 


Setting up a sender ID is UGX 250,000. This amount is payable monthly.

Applications are submitted between Monday and Friday. Setup takes 2 weeks.

Currently setting up sender IDs in Malawi, Tanzania, Rwanda and Nigeria is free of charge and setup is immediate after request has been made.

Need more info ? Send an email to 

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