🎯 Strategic Funding and Cost Optimisation:
The most effective way to manage costs is to fund your wallet strategically to unlock better billing plans.
Recommended Approach:
Analyse and Forecast: Calculate your average monthly consumption based on the last six months of usage and factor in (un)expected growth or seasonal campaigns.
Add a 25% buffer to account for (un)expected usage.
Fund in Bulk: Funding your wallet for 2-3 months at a time reduces administrative overhead and can unlock better per-unit rates.
Calculate the ROI: To justify larger funding amounts, calculate when a higher plan pays for itself.
Assign Clear Roles: Ensure clear ownership of wallet management across your organisation:
Finance Team: Wallet funding, budget monitoring, invoice processing
Technical Team: Usage optimisation, API efficiency, service configuration
Operations Team: Campaign planning, usage forecasting, alert response
Management Team: Budget approval, strategy review, cost optimisation
Shared: Regular communication about usage patterns and needs
📊 Example Calculation:
Monthly Usage: $2,000
Buffer (25%): $500
3-month funding: $7500
Low balance alert threshold: $400
Result: Premium billing plan + peace of mind
Preventing Service Interruptions
Proactively setting up alerts is the best way to avoid service interruptions caused by a depleted wallet.
Proactive Alert Strategy:
Enable Low Wallet Balance Alert under Settings on your dashboard
Set a threshold amount
Add Up to 4 Recipients for email/SMS notifications
SMS + Email Alerts: Key decision makers for immediate funding once the threshold is reached
💡 Pro Tip: Set up 20% of your monthly usage as the threshold amount
Controlling and Investigating High Usage
Implement controls to prevent unexpected costs and have a clear process to investigate them if they occur.
Timing Optimisation:
Usage Timing Strategies:
Campaign Planning: Schedule marketing during optimal engagement times
Cost Monitoring: Track hourly costs to identify patterns
Billing Plan Optimisation:
Plan Upgrade Strategy:
Current Usage: Calculate average monthly consumption
Break-Even Analysis: When higher plan pays for itself
Growth Projection: Factor in (un)expected usage increases
Funding Strategy: Lump sum vs. incremental funding
Review Schedule: Quarterly plan optimisation reviews